Cocoon | UI Design, User Research

a local furniture store inspired by mid-century design

2023 | Figma, Adobe Photoshop

Research

Client Brief

Cocoon, a furniture store situated in Rockland, Maine, specializes in handmade furniture inspired by mid-century design and the philosophy of embracing nature and allowing nature to embrace you. The store places great importance on using locally-sourced materials, particularly from native trees found in Maine forests. Each piece is named after the source of its materials, emphasizing Cocoon's commitment to sustainability and connection to the natural world.

Cocoon values individuality that can be crafted with furniture in a home environment. It could begin in an existing home or a fresh canvas. Each piece adds uniqueness to the space, emphasizing ownership to a personalized home.

Questions

What do they sell?

Who is the target audience?

How is it advertised?

What is the key mission?

What are the incentives to shop?

Keywords

  • mid-century

  • minimal

  • clean

  • local materials

  • earth & natural tones

  • warm

Target Audience

  • 19 - 57 years of age

  • college student

  • browser

  • new home owner

  • experimentalist

  • unlimited budget

  • wants a curated list for a client to use

  • looking for a quick set up or pre-made set up

Style Tile

Wireframes

User Flow

Adding an item to the “Guest Room” collection

Adding an item to the cart and purchasing it

Mockups

Takeaway

As part of this project, I taught myself how to create wireframes and prototypes using Figma, with YouTube videos and community files to guide me through the process. Designing the icons to accurately depict the different pages proved to be a challenge, as I had to determine what visuals best represented each category, what category would be most important for the user, and naming them appropriately.

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