Nature’s Ally | Brand Identity, Graphic Design, Logo Design

a cafe serving breakfast and lunch for plant-based dieters.

2023 | Adobe Illustrator, InDesign, Canva, Figma

Research

Client Brief

Nature’s Ally is a cafe serving breakfast and lunch made for a plant-based diet. Ingredients are locally sourced from the local farm and vegetables are advertised every month to make recipes. Occasionally, events are held to support local farms and gardens. Rental pots are available to grow your own plants as a way to bring the community of gardeners together. For anyone who comes in with their own mug can get a discount on their drinks!

Nature’s Ally provides food and drinks, all the while providing a space for customers to relax, read, and build a community. Essentially, a place to share information and resources.

Questions

  • what do they sell?

  • why are they important?

  • how are they advertised?

  • any resources or programs?

  • what is the role of communication?

Products

  • breakfast, lunch, and drinks

  • apparel

  • cookbook

  • rental planters

Incentives

  • bring a book, take a book

  • discounts for owned bottles

  • new recipes every month based on the ingredient

  • rental pots to grow select vegetables and fruits.

Keywords

  • airy

  • bright

  • educational

  • fresh

  • health conscious

Logo Rationale

Throughout my design process, I consistently consider the potential scaling issues that may impact my design decisions. With this in mind, I aimed for the logo to be visually expressive even without the text. The core concept revolved around utilizing geometric shapes while highlighting natural elements such as trees and leaves. I, also, found inspiration in using the elements of the logo to use as a pattern or design.

Social Media Posts

Store

Merchandise

Vegan & Vegetarian Cookbook

Takeaway

This branding project provided an opportunity for me to reintroduce concepts I've learned from previous projects. One aspect was the implementation of color-coordinated sections in the cookbook, which enhanced the visual appeal and improved accessibility for readers. It was new for me to select merchandise related to the food industry in order to promote the business within the cafe and in public. Throughout the project, a recurring question for me was, “How can I enhance the experience for customers with the products?”

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