The Little Creatives | Brand Identity, Graphic Design, Logo Design

a children’s art class that provides the space for kids to create, explore, and make memories.

2024 | Adobe Illustrator, Photoshop

Research

Client Brief

The Little Creatives offers children's art classes where kids can explore their imagination, experiment with materials, and create lasting memories. From clay sculptures to crafting origami, this art studio cultivates an environment where creativity has no limits. With experienced instructors to guide them, kids are encouraged to express their artistic creations.

The challenge comes from attracting the right target audience to drive enrollment and enhance the user experience. Parents want to find high-quality classes they can trust to supplement schooling and create engaging art experiences. Students want to learn about subjects they're interested in and learn advanced techniques.

Products

Classes
Merchandise
Art Supplies
Clubs
Educational Books
Birthday Parties

Target Audience

Kids aged 5 - 13 who have beginner experience in art, looking to unleash their creativity.
Parents seeking enriching programs that can fit their busy schedule, budget, can promote self-expression.

Objectives

Develop a brand identity that aligns with both children and parents goals in an art class.
- Supplement Schooling
- After School Activity
- Learn Advanced Techniques
- Open Communication & Trust
- Engaging Art Experiences

Create visual elements that reflect creativity, curiosity, and fun.
Design marketing materials to promote the art class, increasing engagement and interactivity with the brand.
Establish a cohesive, trusting, expansive brand image for enriching art experiences across all touch points.

Logo Rationale

In crafting ideas, I prioritized appealing to the target audience to ensure trust and dependability in the brand. Various concepts were explored like familiarity, playfulness, abstraction, and simplicity. I experimented with incorporating elements such as tools, materials, table setups, and textures relevant to the classes. Building blocks were a core inspiration, so I chose to incorporate the common house shape to resonate with the audience.